Celebrating what’s real about this downtown.

Village of Lemont, IL - Communications Strategy, Place Branding + Placemaking

Inspired by the legacy of hustle in its hills, quarries, and canals, our team designed a comprehensive brand system and communications strategy for Downtown Lemont. The area—brimming with outdoor recreational spots like The Forge—is a hot spot for adventure seekers, historic architecture lovers, and Chicagoans who want a view with their beer. Along the way, we collected stories, kayaked the waterways, and fell in love with the genuine vibe of this town. This brand showcases that you can’t fake real and that you don’t have to when you’re Lemont. The brand is already creating a splash in the community, including placemaking initiatives, new banners, and even a downtown mascot. The results? 44% increase in total website users since brand launch, 55% increase in Facebook followers, and +270% subscriber growth for e-newsletter.

Check out our redesign of Lemont Downtown, which captures the unique vibes and all the offerings of this one-of-a-kind downtown. Photography by Molly Hebda.