Telling the story of how Chicago is leading from the Library.

Chicago Public Library - Organizational Branding

Chicago Public Library approached us to share their impact throughout the City through graphic visuals and a compelling narrative. We helped compile stories within the organization and highlight individuals that have contributed to its legacy over the past 150 years.

The central narrative, Leading from the Library, captures CPL’s positioning to create connections throughout the city. It illustrates how the organization plays an essential role in providing free programming and services, especially to Chicago’s most vulnerable communities.

All Together wove stories from the Library’s past into its plans for the future, capturing innovative new programming such as offering mental health services at key library branches. We worked with Two Gents & Company to art direct a series of shoots at local branches to capture the people behind those programs, as well as photograph library staff to highlight their role as community leaders. Our process resulted in a unified message, a suite of photography, and illustrated graphics that elevate Chicago Public Library—their commissioner and staff—as the innovators that they are.