Building engagement into wayfinding design, countywide.

The County of DuPage, Wheaton, IL - Communications + Engagement + Wayfinding Design

Through our work on the DuPage County Trails Master Plan, we crafted a detailed engagement plan that summarized when different engagement pushes would occur throughout the two year long process, who needed to be engaged, and how to make the process accessible. The plan explores how digital and physical engagement could be utilized to gain insights from trail users—from an interactive project website to temporary signage with QR codes along County trails. Over the course of two public surveys, our team has gathered over 3,100 responses from residents in the region. Our process includes an assessment of existing trail identities and recommendations for streamlining those identities to create a cohesive brand family for the DuPage County trail system.