Capturing your town, Downtown Evanston.

Downtown Evanston - Place + Organizational Branding

All Together led the research, strategy and rebrand, as well as marketing campaigns for Downtown Evanston. We invited locals, business and property owners, restaurateurs, residents, community organizations, and city leaders into the creative process.

The result is a brand that is confident, embraces connections to Lake Michigan, and incorporates a consistent story to be told by a variety of brand ambassadors. It captures how downtown has all of the vibrancy and cultural offerings of a big city, but an approachability that comes with being a college town. It celebrates the future of Evanston, as the first City in the world to distribute reparations to its Black citizens. And it calls for locals and visitors to all see themselves in downtown.

What’s to come? Over 300 banners throughout downtown, brand launch events, a new Downtown Evanston website, ad campaigns, and a whole lot of swag that celebrates the new downtown identity. Photography and videography by Two Gents & Company.