Boosting hometown pride and destination tourism.

Village of Antioch, IL - Communications Plan + Place Branding

How do you capture a community whose essence encapsulates a walk down memory lane, while drawing attention to its bright future? All Together was engaged by the Village of Antioch to create a comprehensive marketing strategy and a family of brands for its entire community. Our work had to point to investment in downtown, the Chain of Lakes as a regional tourism hub, small business and industries, and the next generation of people and families that will continue to keep Antioch authentic by nature.

Our work included a logo refresh, an updated messaging framework, a destination tourism campaign, and a plan for improved communications throughout the Village for residents and tourists alike. The results? A new communications hire, a destination tourism website Enjoy Antioch, celebration of the new brand throughout the Village and its multiple departments, and experiential marketing and placemaking initiatives led by All Together. Photography by Carol Lynn.