There’s no question, most of us are feeling the overwhelmingly crushing power of 2020. We are reminded of it every day in our homes—in our news, during our zoom calls, and on our childrens’ faces as they prepare for another day of virtual learning or donning their masks as they head to school.

Here are just a few of the reasons why I went all in and launched a company with the one and only, Rachael Smith. (Even though she’s a Wisconsin graduate, because no one is perfect).